Hedstrom Fitness
Spin-off Hedstrom Fitness Improves Operational Health with Acumatica Distribution
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Acumatica Cloud ERP solution for Hedstrom Fitness

Company Highlights

Location
Ashland, Ohio, USA
Industry
Distribution
System Replaced
Macola
Sub-Industry
Distribution, Sporting Goods, Fitness Products
Number of Employees
50-100
Revenue
$50M - $100M
Product Used
Acumatica Distribution Edition
Applications Used
Financials, Multiple Currencies, Inventory Control, Order Management
Integrations Used
True Commerce, Easy Post

66%

reduction in time for order verification

67%

reduction in staff support needed for finance

200

orders processed in 2 minutes

Challenges

When it was spun out of Hedstrom Plastics, Hedstrom Fitness, the sole distributor of BOSU kettlebell weights, balance pods, and other gear, continued to operate on Macola, which was error prone and inefficient. The system required extensive manual data entry, lacked real-time visibility, and relied heavily on spreadsheets for reporting. It took the company weeks to complete inventory counts, and fulfillment relied on a third-party logistics provider, causing delays.

Macola was like a dinosaur... very old, outdated, and it just wasn’t right for customer service, or the logistics side of things.

Jillian Williams, Customer Service Manager

Hedstrom Fitness

ERP Solution

Hedstrom Fitness chose Acumatica for its intuitive, cloud-based platform that aligned with the company’s goals of streamlining processes and going paperless. The platform’s open API allowed seamless integration with third-party solutions, which was essential for its online sales operations. With end-to-end visibility, it could improve inventory management and shipping by bringing fulfillment and warehousing in-house. The cloud-based platform could also reduce technology costs.

When we demoed Acumatica, it just seemed very intuitive, which was very exciting to me.

Seth McArdle, President

Hedstrom Fitness

Outcome

With Acumatica Distribution, Hedstrom Fitness streamlined operations, improved inventory accuracy, and began same-day shipping. They reduced order processing time by 66%, cut inventory counts from a week to 2.5 days, and decreased accounting staff needs. The cloud-based system provided real-time visibility, eliminated manual data entry, and reduced paper usage.

Acumatica is the way to go if you want to work smarter, not harder.

Jillian Williams, Customer Service Manager

Hedstrom Fitness

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