Customer Success Stories Successful ERP Implementation - PostcardMania
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PostcardMania
Direct Mail Marketing Company Projects $600,000 Profitability Increase from Implementing Acumatica
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Acumatica Cloud ERP solution for PostcardMania

Company Highlights

Location
Headquarters in Clearwater, FL, USA
Industry
Distribution
System Replaced
QuickBooks
Sub-Industry
Distribution, Printing and Advertising, Direct Mail
Number of Employees
250-500
Revenue
$100M-$250M
Product Used
Acumatica Distribution Edition
Applications Used
Inventory Control, Order Management, CRM, Case Management, Fixed Assets
Integrations Used
Blue Moon, Incentive Cloud

30%

faster decision-making

2x

increase in transactions without adding staff

45%

streamlined workflow

Challenges

PostcardMania, a marketing services company for small businesses, used QuickBooks and custom software that were disconnected. Employees struggled to manage financial and customer data. Their homegrown CRM lacked accounting integration, creating a fragmented system that was difficult to manage and was highly inefficient.

“We’re too big, and had too many moving parts. We had this homegrown CRM that we built a workflow into, but with no accounting in it, which was insane.”

Joy Gendusa, CEO

PostcardMania

ERP Solution

PostcardMania chose Acumatica for its perpetual license model, which allowed scalability without additional per-user license costs. The platform’s flexibility to customize features was crucial for their unique business needs. Acumatica’s ability to provide a holistic system stood out compared to other options. The platform was easily to learn and use, which would reduce the company’s lengthy training process.

“Acumatica gives us the ability to customize features to best meet our needs.”

Joy Gendusa, CEO

PostcardMania

Outcome

With Acumatica, PostcardMania achieved significant improvements, including a projected $600,000 increase in EBITDA profitability. The user-friendly system reduced training costs and errors, while streamlining processes decreased rework and non-value-added steps. Real-time access to financial and customer data enhanced decision-making.

“Conservatively, we’re looking at an increase of $600,000 in EBITDA profitability, once all of the suites are implemented.”

Joy Gendusa, CEO

PostcardMania

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