Wholesale beauty product distributor Global Beauty Care was founded eight years ago in a New York City basement. Using advanced technology and quality ingredients, GBC, as the company is called, created a full line of innovative skin care products to help repair, replenish and refortify your skin.
The extensive product line appealed to customers of all age groups and sales took off. Today, its skincare, facial wipes, and retinol creams can be found in Walmart and other major retailers that collectively boast more than 60,000 stores globally.
“We operated on a standalone financial system on our network that was built many years ago and not for our industry,” says Eric Mizrahi, Director of Operations & IT. “It had a very limited fixed window size, that would only fill up about 1/3 of a modern computer monitor – leaving a lot of screen real estate unutilized.”
Employees couldn’t cut and paste information, couldn’t export to Excel easily, and had problems with data sets larger than 30,000 records. “It was a non-smart system, not linked to the Internet. It couldn’t connect to add-on applications,” he adds.
Keeping track of shipping containers bringing goods from overseas was a headache. “We had a very complicated way of keeping track on paper when something was arriving, or what was a hot item and needed to be unloaded first,” Mizrahi says. “It was like an elaborate bulletin board and if someone sneezed, it would cause mayhem.”
Without visibility into financials, the accounting team spent a lot of time on manual calculations, such as how much was owed an overseas vendor, which led to errors.
Manually Processing Orders
The biggest challenge, however, was processing orders from its largest customer, whose 40+ distribution centers placed orders every Thursday. The orders needed to be routed within a couple of hours. “Half the company would freeze,” says Mizrahi. “Everyone would stop what they were doing and enter orders. We had no system to import the data into the program or automate the sales orders.”