Why ERP is Essential for Thriving in Omnichannel eCommerce

ERP in eCommerce: Why It’s Essential for Your Success

We’ve passed 2025’s halfway mark, and EMARKETER declares that this year, eCommerce will “represent 20.5% of total global retail sales.” The market research company also predicts that by 2028, eCommerce shoppers will be made up of half of the world’s population (ages 14 and older).

This information should make retailers across the globe, including you, ecstatic. But having a thriving eCommerce business—specifically, an omnichannel eCommerce business—doesn’t just happen because growth is on the horizon or even because you already have an established online presence.

Though they’re critical factors to success, real success (e.g., longevity, customer loyalty, and profitability) happens when you have full visibility into and control over your eCommerce business. Success also happens when you ensure seamless communication and collaboration between your different departments, teams, suppliers, and all other operational stakeholders.

So, how do you gain this all-important visibility and enable organization-wide sharing of updated, synchronized data?

By implementing a single, comprehensive Enterprise Resource Planning (ERP) solution. The right ERP solution equips you to serve your eCommerce customers efficiently and capitalize on a booming economic opportunity.

Today, we’ll explore which ERP systems are best for your omnichannel eCommerce needs and how to integrate the right one into your business. Before we do, however, we’ll define what omnichannel eCommerce is.

What is Omnichannel eCommerce?

The “omni” in omnichannel means “all.” Combined with channel, it describes a business that operates in and on multiple channels, such as online, in a brick-and-mortar store, or via phone or email, with the intention of offering customers multiple ways to effortlessly shop for your products.

As an omnichannel business, you must ensure your customers have a seamless, hassle-free experience, whether they choose to shop online or in person. Your branding, customer service, and inventory management must be on point and customer information, including contact data, purchase history, requests, return needs, must follow them throughout their journey.

Omnichannel eCommerce ensures a unified shopping experience from start to finish and encourages customers to not only come back for more but to also share their positive experience with others. According to Acumatica’s Stacie Jurczak, Program Manager, Retail Commerce, who recently attended Shoptalk 2025, omnichannel eCommerce is a vital capability for today’s retailers.

“As in years past, we see convenience and seamless and personalized experience continue to be a top consumer expectation,” Stacie writes in an article reflecting on her Shoptalk experience. “Customers want the option to shop in store or online, especially with mobile apps.”

She adds: “Seeing inventory, having the ability to choose or upgrade for faster fulfillment and tracking, and having that consistent service—whether they’re buying the brand on Shopify, Amazon or other sales channels—are all make-it-or-break-it features for customers who are choosing where to spend their hard-earned money.”

The Best ERP Systems for eCommerce

With the right ERP solution, you’ll be setting yourself up for omnichannel eCommerce success. ERP solutions rest on a comprehensive platform that ties every aspect of your business together. Sales, accounting, finance, manufacturing, distribution, inventory, service, supply chain, customer (and more) information resides in the ERP’s centralized database, and employees—whether they’re onsite or working remotely—can access the up-to-date, accurate information at any time.

ERP systems integrate every department, putting every team member on the same page, and if designed to do so, can integrate with the third-party applications you need to run your business, such as eCommerce platforms, like Shopify and BigCommerce. Additionally, ERP systems deliver order and inventory management software that automates your order fulfillment and inventory tracking tasks in one place.

The best ERP systems for omnichannel eCommerce are those that provide the capabilities just discussed, offer a full suite of connected applications for end-to-end functionality, and are:

• Cloud based, for full visibility, 24/7.
• Flexible and customizable, so that the solution works for you (and not the other way around).
• Affordable, which means you can give your larger competitors a run for their money.

Fortunately for today’s retailers, Acumatica provides all of this and more.

Acumatica: An Omnichannel eCommerce Dream Come True for Retailers

Acumatica is a cloud-based, intuitive, and customer-friendly priced solution with a dedicated Acumatica Retail Edition. Our tightly integrated sales, CRM, financials, fulfillment, and inventory applications produce an optimal omnichannel eCommerce environment.

For Acumatica customer Dave Munson, founder and CEO of Saddleback Leather, Acumatica has been the omnichannel eCommerce solution of his dreams. “[With Acumatica], I sleep, dream, and hope—three things I was not able to do with NetSuite.”

Saddleback Leather designs, sells, and distributes high-quality, full-grain leather bags, luggage and accessories with a 100-year warranty. Before tapping Acumatica as its ERP solution, Dave used Oracle NetSuite to run his eCommerce company, which also boasts an in-person store. Over the years, he discovered that the well-known ERP solution didn’t and couldn’t live up to his standards.

“Nothing worked fresh out of the box. It took 14 developers just to make it work,” he says. “It was proprietary so anything you wanted changed took 10 times longer than necessary.”

The decision to switch to Acumatica paved the way for phenomenal savings and increase in sales. “Our technology costs are now 33 percent cheaper, and we have 10 times the functionality. Our organic traffic is up 45 percent, and we are selling more because we are off NetSuite and on Acumatica.”

Now, Saddleback Leather has the tools, resources, and knowledge they need to deliver omnichannel connectivity across their online, in-store, and social media platforms. “Everything is coming together, and our company is growing at a fast rate. It’s fantastic.”

If you’re ready to take your omnichannel eCommerce business to the next level, contact our experts today.